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January 29, 2021

Beauty brand Ace of Air introduces new concept of sustainable packaging

Direct-to-consumer beauty and wellness brand Ace of Air has launched a new concept of sustainable packaging as part of efforts to conserve the planet.

Direct-to-consumer beauty and wellness brand Ace of Air has launched a new concept of sustainable packaging as part of efforts to conserve the planet.

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Launched on 28 January, Ace of Air is offering its eight new beauty products under its ‘Buy the Product & Borrow the Package’ model.

The model is reportedly the company’s longest-life approach to packaging to minimise its environmental impact.

Once the customer selects the beauty products, the company ships them in a special box, dubbed as a Boomerang Box.

According to the company, the box comes with a rental fee and can be used up to 100 times.

The customer can then swap the new items with the empty ones. The Boomerang Box can be easily sent back from any UPS store, dropbox or drop-off location.

Ace of Air CEO and co-founder Stephanie Stahl was quoted by Glossy as saying: “In today’s world, you rent Lime scooters, you rent [clothes through] Rent the Runway, and there are rental cars, so we felt like the rental model was the best way to be all-inclusive and accessible.

“We aspire to be the Tesla of the beauty and wellness world.

“The rental fee [line item] is purposely designed to remind customers that this is a shared economy, meaning that we are sharing the packaging.”

Related Companies

Free Whitepaper
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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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