Aldi tests plastic-free multi-buy offer on baked beans

10 December 2020 (Last Updated December 10th, 2020 12:57)

UK supermarket chain Aldi is trialling a plastic-free multi-buy offer on baked beans in its stores in the Midlands.

Aldi tests plastic-free multi-buy offer on baked beans
Aldi to trial removing plastic-shrink wrap from multipacks of baked beans. Credit: Aldi.

UK supermarket chain Aldi is trialling a plastic-free multi-buy offer on baked beans in its stores in the Midlands.

The pilot is part of the company’s strategy to eliminate plastic from multipacks of baked beans to help reduce plastic waste.

The move will also contribute to its sustainability commitments.

As part of the plan, Aldi will remove plastic-shrink wrap from its four-pack of Corale Premium baked beans.

Currently, the trial is being conducted in 86 stores across the Midlands with the aim of expanding it across all stores if successful.

The move will enable the retailer to remove 156t of plastic per year.

Aldi Plastics and Packaging director Richard Gorman said: “We are committed to reducing plastic and unnecessary packaging wherever possible, while still offering the highest-quality products at the lowest prices.

“This trial offers customers the best of both worlds, allowing them to benefit from multipack prices without the plastic waste.”

Meanwhile, it while continue to offer a multi-buy discount at the checkout, where customers will pay just 96p to buy four cans of beans that are rated at 29p each.

In July, Aldi committed to reduce the volume of plastic packaging it uses to half by 2025.

If successful, the supermarket will be able to remove 74,000t of plastic from its operations in the next five years.

Last month, Aldi enhanced its sustainability commitment with the launch of 100% recyclable packaging to replace the plastic inner bags holding the boxed cereal.

In October this year, the retailer revealed plans to launch new cardboard packaging for its complete steak products range in the UK stores.