Amcor Rigid Packaging (ARP) has announced the launch of 100% recycled polyethylene terephthalate (rPET) packaging for Ron Rubin Winery’s new BLUE BIN wine range.
The range comes in a 750ml bottle size.
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rPET packaging has a wide range of environmental benefits, including reduced greenhouse gas emissions when compared to conventional wine packaging.
The new bottles are both shatterproof and lightweight, which makes them useful for consumers with an on-the-go lifestyle.
Ron Rubin introduced this new alternative for its BLUE BIN range after the completion of a two-year packaging assessment to develop and deliver premium wine for its eco-conscious customers.
The company said these new bottles feature Plasmax technology, which is a thin, glass-like barrier layer provided to ensure that the wine does not come in direct contact with the rPET itself. It also helps to protect the taste and quality of the wine.
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By GlobalDataARP’s spirits and wine marketing manager Jonathan Jarman said: “Plasmax is a thin, glass-like oxygen barrier on the inside of the bottle. This protective barrier holds the wine, while the PET bottle holds the shape.
“This is truly a transformational moment for the North American wine market, ushering in an era where the product’s sustainable packaging is valued and celebrated as deeply as the product itself.”
BLUE BIN is available in four 2022 vintage varietals, including Chardonnay, Vin Rosé, Pinot Grigio, and Sauvignon Blanc.
The winery says it has been engaged in bottling sustainable and premium wine for over three decades, and is one of only 33 Certified B Corporation wineries in the world.
