Australia-based multinational packaging company Amcor has revealed its plans to re-develop its packaging to be recyclable or reusable by 2025 in a bid to address environmental pollution.
The move comes at a time when global companies such as the Coca-Cola Company and McDonald’s announced initiatives to address environmental concerns arising from plastic packaging.
Amcor joins ten other brands and retail firms that made the same 2025 commitment, in partnership with the UK-based Ellen MacArthur Foundation (EMF).
The company has also pledged to increase its use of recycled materials and drive efforts in recycling packaging worldwide.
Amcor CEO Ron Delia said: “Our aspiration is to be the leading global packaging company. That means winning on behalf of the environment, customers, consumers, shareholders and our people at the same time, in ways that differentiate Amcor and generate growth.”
The company is planning to design its packaging so that it uses less material.
EMF systemic initiatives head Rob Opsomer said: “Amcor being the first global packaging company to commit to working toward 100% recyclable or reusable packaging by 2025 is an important milestone towards creating a circular economy for plastics.
“The company’s commitment and expertise will be instrumental in supporting the growing group of brands and retailers that have set similar targets for themselves.”
EMF aims to create a circular economy, in which plastics and other resources are repeatedly used.
Amcor has expressed its intention to work with customers, suppliers, government agencies, NGOs and others to address challenges associated with recyclable and reusable packaging.