The Australian Packaging Covenant Organisation (APCO) has reach a new trans-Tasman partnership with Packaging Forum to enhance soft plastics recycling in New Zealand.

As part of this partnership, Packaging Forum’s membership-based programme ‘Soft Plastic Recycling Scheme’ has been approved as an alternative destination under APCO’s initiative Australasian Recycling Label programme.

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With the alternative destination recognition, Soft Plastic Recycling Scheme’s nearly 100 members will implement consistent labelling for their soft plastic packaging.

In addition, businesses involved in soft plastic packaging distribution in the New Zealand market will offer accurate and clear soft plastic packaging recycling information to customers.

APCO CEO Brooke Donnelly said: “Research consistently shows that soft plastics are one of the most problematic contaminants in the waste stream and are an issue we have to get right in order to improve recovery rates for the region.

“We are delighted to officially partner with The Packaging Forum’s Soft Plastic Recycling Scheme to provide our ARL Program Members with an approved, reliable end of life solution for their soft plastics.

“We encourage all businesses selling consumer soft plastic packaging in New Zealand to join the Soft Plastic Recycling Scheme and provide an evidence-based recovery option on the packaging you place on market.”

Food company Goodman Fielder group sustainability manager Mick Anderson said that the ARL and REDcycle logo have been implemented on their packaging in Australia.

The company is set to launch it across its New Zealand loaf bread range, Nature’s Fresh and Freya’s early next year.

Goodman Fielder is a foundation partner of the Soft Plastic Recycling Scheme in New Zealand. REDcycle is the sister programme in Australia.