A study conducted by US-based Association of Plastic Recyclers (APR) has revealed that the demand for recycled polypropylene (PP) resin among major consumer brands is more than 280 million pounds per annum.

The study includes 21 major consumer brand companies and aims to find market demand for PP postconsumer resin (PCR) in the existing environment.

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During the survey, the participants were supplied information for possible PP PCR use in various non-food contact applications such as tubes, rigid packaging, closures, containers, pails, crates, disposable cutlery, pallets, hangers and tubs.

The survey found that all the participants’ current demand for recycled PP will serve them for the next three years.

"We recognise the combination of factors impacting the current market for recyclables, however consumer brand companies specifically outlined potential demand for this material."

APR rigid plastics recycling programme director Liz Bedard said: “We recognise the combination of factors impacting the current market for recyclables, however consumer brand companies specifically outlined potential demand for this material.

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“The challenge remains providing recyclers the feedstock to meet that demand.”

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Multinational consumer goods company Unilever packaging sustainability manager Julie Zaniewski said: “Unilever recognises that recycling is one of the most effective ways to sustain the environment.

“As part of the Unilever Sustainable Living Plan, we are committed to increasing recycling rates and improving the availability of postconsumer materials, such as polypropylene. Recycled polypropylene is an important material with massive opportunity in a circular economy.

“Working in partnership with industry, we aim to increase the recycling of polypropylene and increase the recycled material content in our packaging to maximum possible levels, catalysing the industry and further reducing our impact on the environment.”

Through its various initiatives, the trade association for plastics recycling industry seeks to increase supply and improve the plastics recycling stream quality.