Ardagh Group , Glass – North America has launched a new 500ml beer bottle to cater to demand from brewers.
The American-made 500ml Celebration bottle, which is made of recyclable amber glass, is witnessing increasing demand due to the growing popularity of sour beers and barrel-aged beers.
The bottle is sleek and offers the versatility of using either a crown/pry-off or a cork closure, according to Ardagh Group , Glass – North America.
Brewers can use the 500ml beer bottle format to provide a single serving size to consumers.
Ardagh Group North American Glass division chief commercial officer Alex Robertson said: “Breweries are packaging limited-edition, single serving craft beer styles in 500ml bottles because they deliver great shelf appeal and brand differentiation in a premium, sustainable package.”
The company noted that for brewers a glass bottle’s sustainability is just as important as the premium package.
The company also made a case for glass bottles, stating that they can be recycled endlessly without loss in quality or purity.
Robertson added: “Glass bottles not only express to consumers that they are purchasing a premium product, its inherent sustainability – from its raw materials to its recyclability – is yet another reason why glass bottles are the preferred choice for craft brewers wanting to build their brand and stay true to their sustainability promise.”
The addition of the 500ml Celebration bottle takes Ardagh Group ’s BOB site portfolio to 12 unique beer bottles, all manufactured in the US.