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April 23, 2021

Asda launches pouch packaging for chicken range

UK-based supermarket chain Asda is introducing its full chicken range in new pouch packaging to replace plastic trays.

UK-based supermarket chain Asda is introducing its full chicken range in new pouch packaging to replace plastic trays.

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The move will reduce the amount of plastic packaging used in the range by up to 50% and will help the company save 450t of plastic a year.

The pouches also allow meals to be prepared safely and hygienically, as customers can pour the chicken from the packaging straight into the pan without using their hands or any utensils.

Last year, the pouches were trialled on mini-fillets and diced breasts.

The packaging will initially be used on chicken thighs before being extended to the full range, including whole birds, drumsticks, legs, diced breasts and mini fillets, later this year.

According to Kantar data from last month, half of all UK households buy chicken in their weekly shop.

Asda poultry buying manager Lisa Barratt said: “The change in poultry packaging marks the next step in our commitment to using less and recycling more, something we are very passionate about delivering for our customers and colleagues.

“The move means customers don’t have to prioritise plastic reduction over grocery decision-making, ensuring the nation can continue purchasing quality poultry at the same price.”

Asda aims to remove three billion pieces of plastic from its own-brand products by 2025.

Last year, the retailer committed to removing plastic fruit and vegetable bags from its stores.

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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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