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October 15, 2018updated 05 Nov 2018 3:11pm

Australian food spread maker Vegemite revamps jars packaging

Australian food spread maker Vegemite is celebrating its 95th anniversary this month with new special edition jars.

Australian food spread maker Vegemite is celebrating its 95th anniversary this month with new special edition jars.

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The company selected three Australian artists David Bromley Mitch Revs and Claudia Moodoonuthi for the new designs.

Moodoonuthi is a Queensland College of Art graduate who designed the company’s limited edition jars.

Vegemite’s plans to revamp the design of its jars include its My Vegemite Family range.

Commenting on the design, Moodoonuthi said: “Families, island home, Kaiadilt language, colour and remarkable history. I love Vegemite and I was born in ’95, so I feel like this was meant to be.”

“The company selected three Australian artists David Bromley Mitch Revs and Claudia Moodoonuthi for the new designs.”

“I want to encourage people to look at art. Things like this are a good way to support artists, and bring a little bit of colour into your life. You can recycle the jar and use it for your toothbrush, or a bunch of flowers. I’m going to use mine in the studio to hold my paint brushes.”

David Bromley created a design called “Mighty”, while Mitch Revs’ design was “Vegemite x Revs: Rainbow Slider”.

The food company offers a range of healthy food products, including Vegemite Cheesybite and reduced-salt vegemite currently available in pantries across the country.

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For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
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