Global display graphics and packaging materials producer Avery Dennison has introduced facestock made from recycled polyethylene (rPE) as a sustainable solution for the labelling industry.

The launch follows a successful print and dispensing trials of the product. It allows brand owners to meet their sustainability goals and comply with emerging regulations.

Avery Dennison EU label and graphic materials sustainability director Jenny Wassenaar said: “Polyethylene labels are a very widely used component of packaging, so improving sustainability is important.

“The technical challenges we faced when developing this recycled polyethylene (rPE) product were significant in terms of matching technical performance, and development work is ongoing.

“Our expectation is that films with recycled content will improve further as we pursue new lines of research.”

According to the company, recycled PE contains more impurities than virgin PE film, which offers a unique look without compromising printing, dispensing or application.

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Avery Dennison also plans to introduce the rPE material along with a range of sustainable solutions at Labelexpo Europe in Brussels this September.

In February, the label maker expanded its portfolio with the launch of recycled polyethylene terephthalate (rPET) liners with four labelling constructions available across Europe.

The rPET liners include three CleanFlake materials suitable for a thin rPET23 liner and a ClearCut PP50 Top Clear-S7000-rPET23 construction.

Last November, the company partnered with French converting equipment manufacturer SMAG Graphique to offer RFID conversion solutions for label converters.