US-based Avery Dennison has partnered with Viridor and PET UK to help Coca-Cola European Partners (CCEP) reduce the carbon footprint of its Smartwater production.

Last year, more than 50 million Smartwater polyethylene terephthalate (PET) bottles were produced, generating more than 40t of waste and costing around $10,600.

As part of its partnership with Viridor and PET UK, Avery Dennison will enable CCEP to recycle 70t of PET waste in a year.

"This example shows how we can turn the crisis of resources into a business opportunity through close collaboration across the value chain."

Avery Dennison Materials Group Europe sustainability director Xander van der Vlies said: “Since we launched this initiative with PET UK in 2014, we have signed up many wine, spirits, beer, and beverage brands.

“Avery Dennison has set an ambitious sustainability goal for 2025 of eliminating 70% of liner waste from the industry value chain.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Packaging Gateway.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

So far, the effort is estimated to have reduced carbon dioxide (CO₂) emissions by almost 200t.

Coca-Cola European Partners corporate responsibility and sustainability director Joe Franses said: “This example shows how we can turn the crisis of resources into a business opportunity through close collaboration across the value chain.

“Businesses which can be truly innovative with the products and services they provide, optimising the resources they use and encouraging consumers to do the same, have the potential to transform our economy.”

In a separate development earlier this month, CCEP collaborated with pen manufacturer Stabilo and German recycling experts Interseroh to create a ‘green’ set of highlighters.

Named Stabilo Green Boss, the highlighters will be made from 83% recycled plastic.