Snack brand Awfully Posh has relaunched its peanut range in the UK pub and bar market, in a 100% recyclable wrapper made from paper.
The new packaging replaces the previously used conventional nut packaging made from hard-to-recycle polypropylene (PP).
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The relaunch of the peanut range is planned in partnership with RedCat Hospitality, which operates the Coaching Inn Group and RedCat-branded independent pubs.
The new packaging is developed by paper packaging manufacturer EvoPak.
Known as MRCM, the new wrapper is developed using the same technology that underpins what is claimed to be the world’s first fully recyclable crisp packet.
The solution incorporates Hydropol, a polymer developed by Aquapak, that is both dissolvable and biodegradable. This ensures the packaging can break down in all existing recycling streams. Hydropol also provides a high oxygen barrier.
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By GlobalDataThe packaging combines Hydropol with Nissha metallised paper to maintain the freshness of the nuts during transit and storage.
Awfully Posh founder Tom Lock said: “It is fantastic to have an environmentally responsible packaging solution that protects the planet and our premium nuts. This paper innovation has the potential to transform snack packaging as we know it and we are proud to be one of the pioneering users of the new technology.”
The new wrappers are certified as recyclable by UK-based not-profit company OPRL and can be disposed of via consumer kerbside collections alongside other paper materials.
Aquapak CEO Mark Lapping said: “We have collaborated closely with Evopak in the development of this innovative new paper which can provide protection for the most challenging snacks – crisps and nuts – when it comes to keeping them fresh and in top condition.
“Aquapak’s Hydropol technology combines the functionality of conventional plastics without the environmental consequences, making it a win-win for brands.”
