Ball Aerosol Packaging has unveiled a high-definition printing technology to offer photo-realistic packaging designs to aluminium aerosol customers.

The company launched the technology, known as Eyeris, to address the problem associated with the translation of graphics to conventional offset printing while creating photo-realistic packaging designs.

According to the company, Eyeris printing technique provides photo-realistic quality can designs without digital printing.

The HD imagery covers 360 degrees of the can, which will help customers to increase consumer engagement and also elevate their brands.

Eyeris, which is available across Europe, as well as in North America and India, allows customers to reflect their shift toward more natural products in their packaging.

Besides, the technology has the ability to print detailed life-like imagery such as leaves, flowers and landscapes on cans, offering greater visibility to brands.

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“This unique technology will transform our customers’ ability to harness the increasing power of imagery and story-telling.”

Ball Aerosol Packaging Global Innovation and Business Development director Jason Galley said: “We know the market is clamouring for inventive solutions to create standout packaging.

“There is such buzz in the industry for digital printing, and Eyeris provides the perfect alternative to achieve similar results on aerosol cans.

“This unique technology will transform our customers’ ability to harness the increasing power of imagery and story-telling, truly representing the next generation of aluminium aerosol printing.”

With an aerosol portfolio comprising one, two and three-piece cans, Ball caters to personal care, household products and industrial solutions segments.

The company manufactures both steel and aluminium aerosol packaging.

In June, Ball formed Ball Metalpack under a joint venture with Platinum Equity.

Ball Metalpack received Ball’s US steel food and aerosol packaging manufacturing assets as part of the deal, while Ball retained its aluminium aerosol packaging facilities in the US, Canada, Europe, India, and Mexico, its steel aerosol facilities in Argentina, as well as the metal packaging facility in Findlay, Ohio, US.