US metal packaging company Ball has created a blank can design for Dutch craft beer brand Brouwerij Homeland Amsterdam’s spelt beer.
The companies collaborated to develop the blank can, which is based on Ball’s 33-centiliter standard format.
The Dutch brand chose to leave the 360-degree can canvas blank in an effort to create a strong, stand out design.
Brouwerij Homeland Amsterdam director Bart Maes said: “We chose the canning option as we believe this provides the best solution and protection for our products.
“We believe that the beer maintains that great fresh taste for longer as the cans seal better without any light being able to reach the beverage.
“The use of cans also helps us to become more environmentally friendly as they recycle better and transport easier in comparison to bottles.”
The blank can contains the name, date and alcohol percentage on the bottom of the container.
Brewers are increasingly preferring cans due to their characteristics such as easy to recycle and cheaper shipping as a result of their lighter weight.
Ball Commercial vice-president Veronique Stephan said: “The can format was previously, relatively underused within the category, but following a surge in popularity, there is now an increasing demand for the beverage can.”
Ball is set to present its latest can range and innovations at DRINKTEC, a trade fair for the beverage and liquid food industry, to be held in September this year.
The products to be showcased include Ball’s Strawster can, distinctive aluminium bottles and Dynamark variable printing.