Ball announced new infinitely recyclable aluminium cups as an alternative to plastic cups in the US. Credit: PRNewsfoto/Ball Corporation.

Sustainable packaging supplier Ball is set to introduce new recyclable aluminium cups as an alternative to plastic under a pilot programme in the US.

As part of the pilot in 2020, the metal packaging firm will roll out a limited supply of aluminium cups that will be available at select locations such as entertainment venues and major concessionaires.

Using the new aluminium cups, customers can replace plastic cups at home and in other areas, including indoor and outdoor venues across the country.

According to the company, the sturdy and durable aluminium cup is available in a 20oz size. Consumers can customise the cups by adding logos and graphics of their choice.

Ball chairman, president and chief executive officer John Hayes said: “As our customers and consumers increasingly seek sustainable beverage packaging options, the launch of the aluminium cup is a significant moment for our company.

“It is our responsibility as the leader in aluminium beverage packaging to continuously innovate and provide solutions for our customers. We’re excited to bring the aluminium cup to market and expand the product line next year and beyond.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Packaging Gateway.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Ball will also encourage other companies to replace their plastic cups with the newly launched aluminium cups.

Depending on the market demand, Ball is planning to expand the aluminium cup portfolio by adding more additional sizes in the future. The packaging firm also expects to increase production at its Westminster, Colorado, facility by the end of 2020.

Ball seeks to expand the adoption of the aluminium cups to restaurants, bars, convenience stores, breweries and retail locations.