Packaging company Ball has expanded its beverage packaging range in Europe with the addition of a new can format.
The new slim 15cl can has been launched to cater to European consumers’ demand for smaller packaging formats that provide portion control and portability.
Claimed to be smallest in its range, the can will be manufactured at the Naro Fominsk facility in Russia and distributed worldwide.
The smallest can has been designed for packaging juice, water and coffee, as well as for the adult mixers market.
It can also be distributed in aircrafts and vending machines for beverage brands intended for children.
Ball Russian sales manager Irina Dolyanovskaya said: “At first, we assumed that the 15cl size would be most convenient for strong alcohol or vodka, particularly within the Russian market.
“However, we are actually seeing that this can format is also appealing to the newer canned beverage categories such as juices, waters and cold brew coffees.”
Customers seeking to create sample size cans for marketing activities and events can also use the smallest can.
Ball marketing and strategic planning director Ana Neale said: “The new can size is a prime example of Ball extending its range in order to meet the demands of its customers.
“Ensuring that we understand and respond to consumer trends and market-specific regulations is a key part of this.”
Ball provides sustainable packaging solutions for the beverage, food and household sectors, as well as aerospace and other technologies and services, primarily for the US Government.
The company and its subsidiaries employ 18,450 people worldwide.