Ball Packaging Europe has launched an integrated straw solution for 25cl slim cans.
Developed under a partnership with Poland-based Sulimar Brewery, the new in-can technology features a self-activated straw, which appears automatically once the tab of the can is opened.
The company can also add laser logos, simple images and messages directly onto the exterior of the straw to enhance the look.
Commenting on the development, Ball general manager Tomasz Janowski said: "Our cans always give consumers something more than just packaging. The integrated straw mechanism is no exception.
"This can solution is convenient for parties and multiple on-the-go occasions and brings a fun element to enjoying a beverage. We anticipate that this innovation will be well-received by consumers."
Sulimar Brewery, which has tested the new packaging format, will launch its Cornelius Grapefruit beer in cans featuring Ball's straw solution across Poland.
The Cornelius Grapefruit cans will be available for sale at Zabka chain stores in key regions across the country.
Sulimar brewery owner Mariusz Supady said: "Cornelius Grapefruit is one of the most popular drinks among our consumers and because of this, we thought to further brand visibility by launching our product in the integrated straw cans.
"We hope that the convenience and innovative character of the can, combined with Cornelius's new graphic design, will appeal to our main target group - women, as well as the men who often convert to flavoured beers as a refreshing summertime drink."
Image: Sulimar Brewery will launch its Cornelius Grapefruit beer in 25cl slim cans featuring Ball's straw solution. Photo: courtsey of Ball Packaging.