Banrock Station of Accolade Wines has announced the launch of its wine range featuring Packamama’s 100% recycled polyethylene terephthalate flat bottles in the Netherlands.
The flat-bottled wine range has been launched at Dutch wine and liquor retailer Gall & Gall.
The sustainable wine packaging, according to Packamama, is made using recycled material produced locally in the Netherlands and is available for Banrock’s Chardonnay and Merlot varietals.
The 75cl bottles are ‘fully, easily and widely’ recyclable, which further helps the wine brand contribute to a circular economy.
Banrock’s new bottles weigh 63g and are 81% lighter than glass bottles, which helps significantly reduce its carbon dioxide footprint across its supply chain.
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The company said that the flat design occupies 25% less space than Accolade Wines’ traditional round glass bottle.
Accolade Wines’ marketing director Tom Smith said: “We pride ourselves on our environmental ethos and our aim is to galvanise consumers to pick positive choices for themselves and our planet, as well as supporting retailers to meet the demand for green products.
“The move to using these flat wine bottles is a big step in Accolade Wines’ environmental journey as we manage our business in a responsible manner from vineyard to the consumer.”
The latest move builds on the successful launch of the flat-bottled wine design in both the Australian and British markets.
Packamama’s commercial director Amelia Dales said: “The new listings in Gall & Gall will give Dutch consumers the opportunity to discover delicious Australian wines in multi-award-winning bottles that fit easily and sustainably into their lives.
“Packaging is the single most impactful choice a consumer can make when it comes to helping to reduce the carbon footprint of the wines they enjoy.”
