UK company Beatson Clark has designed a glass bottle for Halewood Wines & Spirits’ Dead Man’s Fingers spiced rum.

The spirits company selected Beatson Clark to update the existing bottles of Cornwall’s small-batch rum brand Dead Man’s, without making changes to its original skull imagery and graphics.

Last year, Halewood Wines & Spirits added Cornwall’s Dead Man’s Fingers to its portfolio.

Beatson Clark designers have worked with Halewood’s in-house design team to design the new bottles with bespoke embossing alongside the existing artwork.

Halewood brand manager Lucy Cottrell said: “After we acquired the brand we wanted to put our mark on it by updating the bottle without losing any of its irreverent appeal.  Our collaboration with Beatson Clark’s designers has achieved just that.”

Halewood designed the concept while Beatson Clark developed it by optimising the technical aspects of the glass container.

The new bottle design features an embossed skull on the shoulder, the initials DMF embossed on the sides and ‘Cornish Soul’ on the back.

Beatson Clark business development manager Chris Palmer said: “Advances in technology have revolutionised what our in-house design team can now achieve with embossing, and using the latest sculpting software means that the results are highly defined and easier to manufacture.”

The company offers glass packaging solutions for various brands across food, drink and pharmaceutical markets globally.

Last month, the company produced a pharmaceutical bottle, Alpha Sirop, for a range of LA Brewery kombucha fermented teas.

The bottle maker partnered with UK-based glass packaging firm Rawlings to produce 300ml white flint bottles under its apothecary range.