Sustainable waste management company Biffa and Suntory Beverage and Food GB and Ireland (SBF GB&I) have partnered to make Ribena bottles more sustainable.
Under this partnership, the companies have developed a new design for the 500ml ready-to-drink Ribena bottles.
The new changes involve the coloured label size on the bottle, which will make it easy for sorting devices to identify the 100% recycled PET plastic at recycling plants.
Biffa Polymers commercial manager Chris Hanlon said: “By removing the coloured label the bottles are much easier to process and recycle back into plastic bottles which can then be reused.
“Designing packaging to be recyclable from the outset is the best way to ensure a more sustainable approach to plastics and it’s good to see a leading business such as SBF GB&I instilling confidence in consumers in this way.
“At Biffa, helping our customers to recycle more is a fundamental part of our sustainability strategy and we have committed to unlocking £1.25bn of investment in green economy infrastructure by 2030 to help ensure that more and more waste can be successfully recycled here in the UK.”
Biffa, which is one of the leading recyclers in the UK, is investing in green recycling infrastructure to successfully recycle plastic bottles into food-grade materials.
Recently, the company unveiled a £27.5m recycling facility in Seaham, County Durham.
Last month, Biffa joined an initiative named as Poseidon Project to recycle harder grades of polyethylene terephthalate (PET) material. It also joined On-Pack Recycling Label (OPRL) scheme, which consists of more than 570 members the same month.