Boulder Clean to introduce its laundry detergent with new packaging featuring plant-based bioplastic. Credit: 1908 Brands.

Plant-based cleaning products company Boulder Clean has partnered with thermoplastics polyolefins producer Braskem to revamp the packaging of its laundry detergent.

To produce the packaging, the company integrated plant-based ‘I’m green Polyethylene’ bioplastic from Braskem into Boulder Clean’s 230oz laundry detergent container.

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‘I’m green Polyethylene (PE)’ is manufactured using ethanol, a renewable and sustainable resource produced from sugarcane.

Boulder Clean aims to offer improved sustainability and reduce its overall carbon footprint.

According to the company, the laundry container is fully recyclable through traditional post-consumer recycling channels.

Boulder Clean and 1908 Brands CEO Steve Savage said: “We are elated to partner with Braskem and take advantage of their bioplastic innovation to improve the sustainability of our Boulder Clean packaging.

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“With the integration of carbon negative bioplastic into our latest laundry detergent container, we are taking bold action to help ensure our naturally clean products are safer for our homes and our planet.”

The company introduced the laundry detergent with new packaging this month. It is available for purchase at more than 50 Costco Wholesale locations in Southern California, Arizona, Utah and Colorado in the US.

Braskem North America renewables commercial manager Joe Jankowski said: “The combination of Boulder Clean’s powerful plant-based cleaning agents, with the integration of Braskem’s carbon-negative, plant-based bio-plastic into their latest Boulder Clean product packaging aims to reduce the overall impact on the environment and meet the needs of consumers who are increasingly seeking more eco-friendly products.”

Headquartered in Boulder, Colorado, Boulder Clean offers plant-based laundry, dish and surface cleaners.

Last month, Braskem partnered with American veterinary products group Earth Animal to create packaging made from ‘I’m greenT’ plastic, which will be used for the Dr Bob Goldestein’s WisdomT dog food line in the US.