A new study has revealed that 79% of British consumers choose to buy products with recyclable packaging options.

The study also identified that 96% of participants agreed that eco-friendly product packaging is important.

Independent men’s tailor brand The Savile Row conducted the research involving 1,000 British consumers in a move to identify the influence of plastic packaging on consumer purchase decisions.

As part of the study, the company gathered views of the participants around plastic packaging and sustainable alternatives, as well as their purchasing habits regarding companies.

The company has introduced a compostable inner shirt bag and recyclable shirt pins to pack and deliver men’s formal shirts as part of its commitment to exploring eco-friendly alternatives to reduce carbon footprint.

“It is our aim to eradicate single-use plastic across the company.”

Savile Row previously used shirt packaging made from recycled plastic. The company manufactured the new compostable bags using fully decomposable potato starch.

The Savile Row owner and managing director Jeffrey Doltis said: “We invested in fully recyclable and compostable packaging because we care about our impact on the planet.

“We also know that our customers feel strongly about reducing their carbon footprint. It is our aim to eradicate single-use plastic across the company, from our offices to our production warehouses, to what our customers receive.”

The company is planning to use seven cardboard pieces to fold and keep the shirts flat.

Free Whitepaper How electronic inspection sensors prevented a potentially extremely costly product recall

A pharmaceutical client was at risk of a product recall due to a capping problem with a new tablet formulation. This document explains how DJA Pharma prevented a costly recall with a simple, elegant and effective solution.

Enter your details here to receive your free whitepaper.

Machinery whitepaper

Download our whitepaper

Yes I have read and accept the terms and conditions and privacy policys.


You are in control of the communications you receive from us and you can update your preferences anytime to make sure you are receiving information that matters to you. Please check our Verdict Privacy Policy to see how we protect and manage your submitted data.

You will receive your free whitepaper after you submit the form.

Close