Soft drinks company Britvic has partnered with Ardagh Metal Packaging (AMP)-Europe to unveil a limited-edition design for Britvic’s new single-serve Tango Mango cans.
Dubbed H!GHEND, the 330ml cans feature a matte finish and updated design to improve the customer experience.
The collaboration has resulted in the creation of a mango graphic that aligns with the Tango brand’s identity.
Britvic brand manager Victoria Burridge said: “Decorated beverage can ends were presented as a concept by Ardagh, and we thought it would be the perfect fit for our launch of Tango Mango.
“The H!GHEND designs truly complement the bold and vibrant nature of our product and not only enhances the visual appeal of our packaging but also aligns seamlessly with the Tango brand’s essence, adding a new dimension to the consumer experience.”
The aforementioned Tango Mango cans are part of Britvic’s rotational flavour strategy, Tango Editions.
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The cans are transported via an underground passage from AMP’s Rugby, UK, plant to the adjacent Britvic factory, showcasing a shared dedication to sustainability by reducing transport-based carbon emissions.
The Tango Mango cans were made available in the country from 1 February 2024, targeting symbol groups, independent retailers, and wholesalers.
Britvic packaging development manager Mike Cunningham said: “With innovation being a key category driver for fruit-flavoured carbonates, we are committed to continuing to innovate in this space.”