Soft drinks company Britvic has partnered with Ardagh Metal Packaging (AMP)-Europe to unveil a limited-edition design for Britvic’s new single-serve Tango Mango cans.  

Dubbed H!GHEND, the 330ml cans feature a matte finish and updated design to improve the customer experience. 

The collaboration has resulted in the creation of a mango graphic that aligns with the Tango brand’s identity.  

Britvic brand manager Victoria Burridge said: “Decorated beverage can ends were presented as a concept by Ardagh, and we thought it would be the perfect fit for our launch of Tango Mango. 

“The H!GHEND designs truly complement the bold and vibrant nature of our product and not only enhances the visual appeal of our packaging but also aligns seamlessly with the Tango brand’s essence, adding a new dimension to the consumer experience.” 

The aforementioned Tango Mango cans are part of Britvic’s rotational flavour strategy, Tango Editions.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The cans are transported via an underground passage from AMP’s Rugby, UK, plant to the adjacent Britvic factory, showcasing a shared dedication to sustainability by reducing transport-based carbon emissions. 

The Tango Mango cans were made available in the country from 1 February 2024, targeting symbol groups, independent retailers, and wholesalers. 

Britvic packaging development manager Mike Cunningham said: “With innovation being a key category driver for fruit-flavoured carbonates, we are committed to continuing to innovate in this space.” 

Last month, AMP USA signed a new contract with sustainable aluminium solutions provider Novelis for the supply of aluminium beverage packaging sheets.