beverage market

Prime produces shrink sleeve and heat transfer labels for the beverage market. Credit: Debora Cartagena / Pixnio.

US-based premium prime label solutions maker Brook and Whittle Holdings has made an investment in shrink sleeve heat transfer labels maker Prime Package and Label.

Financial terms of the transaction remain undisclosed. It marks the first add-on acquisition for Brook and Whittle after it was acquired by Snow Phipps in October last year.

The deal will increase end market, customer and geographic diversification with a focus on strong growth.

It also enables Prime to expand Brook and Whittle’s manufacturing presence to the Midwest and Southeast through facilities in St Louis and Nashville.

Brook and Whittle chairman Don Sturdivant said: “We are thrilled to partner with Prime and enthusiastic about the opportunities ahead of us.

“Prime increases Brook and Whittle’s presence in personal care and household and provides a Midwestern and Southeastern manufacturing footprint.”

“Prime increases Brook and Whittle’s presence in personal care and household and provides a Midwestern and Southeastern manufacturing footprint that allows us to serve a larger customer base more effectively.”

Prime co-owner Jim Traube will continue to lead the day-to-day operations of the company along with its general manager Jay Olendorff.

Traube said: “This partnership will further enhance that value proposition to customers. We look forward to adding our insights and innovations.

“I’m excited about Brook and Whittle’s wide web rotogravure capabilities, which will round out our heat transfer and shrink sleeve offerings.”