Brooklyn Crafted to launch rebranded ginger ale collection

28 June 2018 (Last Updated July 3rd, 2018 12:00)

Beverage distributor Brooklyn Food & Beverage’s subsidiary Brooklyn Crafted is set to launch its rebranded craft ginger beer and ginger ale collection later this month.

Beverage distributor Brooklyn Food & Beverage’s subsidiary Brooklyn Crafted is set to launch its rebranded craft ginger beer and ginger ale collection later this month.

The company will present the new line at this year’s Summer Fancy Food Show, to be held at the Javits Center in New York between 30 June and 02 July.

“Our goal with the new packaging is to give Brooklyn Crafted a fresh new, modern look in the ginger beer and ale category, while honouring our Brooklyn connection.”

Brooklyn Food & Beverage marketing director Keli Roberson said: “After months of preparation, we’re thrilled to share our newly designed Brooklyn Crafted product line under the parent company, Brooklyn Food & Beverage.

“Our goal with the new packaging is to give Brooklyn Crafted a fresh new, modern look in the ginger beer and ale category, while honouring our Brooklyn connection.

“With ginger-flavoured beverages on the rise, we’re confident that our updated look will resonate well with our loyal consumers while providing us with new opportunities to continue expanding into locations nationwide.”

The new logo of the product line reflects the brand’s Brooklyn roots and features a clean, modern image of the New York skyline.

Meanwhile, the packaging contains vibrant colours that denote each of the different flavour varieties of the product line, which are crafted in Bushwick, Brooklyn.

According to Brooklyn Crafted, each ginger beer and ginger ale variety is prepared using 100% fresh, unfiltered ginger pieces.

Moreover, the brand has extended its line of 12oz bottle formats with its existing Mango and Lemon Lime flavours.

The debut of the line will also mark the introduction of a new Classic Ginger Ale in a 12oz bottle format.