Canadian body care products manufacturer Buhbli Organics has collaborated with Peel Plastics to introduce its new Himalayan Bath Salts pouch made of Braskem's I'm greenT bio-based polyethylene.
Now available in more than 1,000 Walmart stores in the US, the product, is expected to reduce carbon footprint significantly.
Buhbli Organics co-founder Michelle Gojkovich said: “By choosing to incorporate bio-based polyethylene in the pouches for our Himalayan Bath Salts, we were able to make a more eco-friendly choice because this resin has an environmentally beneficial lifecycle assessment.
“Using green polyethylene in our packaging has a meaningful impact as it contributes to lowering Buhbli's carbon footprint, which in turn contributes to the well-being of others and the planet.”
Braskem develops the green plastic from sugarcane produced in Brazil and a drop-in biopolymer substitute to conventional polyethylene.
Braskem North America renewables team member Joe Jankowski said: “Buhbli wanted to move very quickly once they heard about Braskem's I'm greenT Polyethylene through Peel Plastics.
“We are starting to see a lot of movement towards Green PE in North America.
“Overall, Braskem is pleased to be offering more responsible choices to help brands and retailers to activate their sustainability drivers and, in turn, provide more environmentally friendly packaging solutions to the marketplace.”
Established in 2014, Buhbli Organics focuses on the production of USDA certified organic body care products and pack their products in an eco-friendly way.
Earlier, Braskem announced that Midwestern Pet Foods introduced new Earthborn Holistic Venture brand pet food line packaging that incorporates its I'm green bio-based polyethylene.
Image: Buhbli Organics to reduce carbon footprint of its Himalayan Bath Salts pouch by using Braskem’s I'm Green Polyethylene. Photo: courtesy of Braskem.