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October 21, 2020

Bulletproof introduces new packaging design for entire portfolio 

Health and wellness company Bulletproof has introduced a new packaging design for its entire portfolio of products. 

Health and wellness company Bulletproof has introduced a new packaging design for its entire portfolio of products. 

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The company’s portfolio includes a range of products ranging from clean coffee, MCT oil, collagen protein, snack bars to supplements.

Aimed at harmonising the brand look and feel across the portfolio, the new packaging highlights specific product benefits and its keto-friendly science-backed ingredients.

With a strong Bulletproof orange logo badge, the new packaging has been introduced to allow consumers to easily navigate the company’s product portfolio.

Currently, Bulletproof is launching the new packaging on retail shelves and on the brand’s e-commerce site.

Bulletproof growth vice president Federico Troiani said: “Our consumers view food and beverages as the fuel for their mind and body—so they can feel and perform their best each day.

“Our new packaging really pops at shelf, with an emphasis on the brand logo and highlights the key product benefits to help guide our consumers in selecting the right product to support their healthy lifestyles.

“Our new packaging design not only drives the evolution of the Bulletproof brand, but also brings to life our brand promise of Nutrition Reimagined.  The brand has a distinctive view on ingredients and products that can help people tap into their potential just waiting to be activated with the right nutrients.”

In addition to the new packaging, the company expanded its food and beverage offerings by launching two new product lines including collagen protein for healthy skin and flexible joints and MCT oil.

Recently, Bulletproof secured $13m in a new funding round led by Beliv, Rocana Ventures and existing investors CAVU Venture Partners and Trinity Ventures.

The company intends to utilise the funding to expand its product portfolio and speed up omni-channel growth.

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Free Whitepaper
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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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