UK-based biscuit manufacturer Burton's Biscuits, in collaboration with packaging company Parkside, has launched a new Snap & Go pack for its Cadbury Chocolate Fingers range.
The Snap & Go packs contain four 31g polypropylene (PP) trays with complementary printed lidding films developed by Parkside.
The lidding films feature a laminate structure and perforation pattern that have been created using Parkside's multi-directional laser capability.
Additionally, the polyethylene terephthalate (PET) heat-seal lidding film can be sealed to all tray materials, including PP.
Under the terms of the partnership, Parkside has also advised Burton's Biscuits about the design of the tray, which resembles a Cadbury Finger, as well as ensuring maximum performance in combination with the printed lidding film.
Parkside new business development manager Pete Ford said: "This was a challenging pack solution to develop, mainly because of the complex nature of the lidding film which needed to easily 'snap' along the perforation, without compromising the seal of other trays.
"This functionality was needed for the pack to address the on-the-go snacking requirement set by Burton's Biscuits.
"We are really pleased with the final look of the pack. It offers great shelf-standout and is unlike anything else on the on the biscuit aisle. It is unmistakably created for Cadbury Fingers, enforcing strong branding."
Burton's Biscuits selected Parkside as its packaging partner after a recommendation from tray sealing machine manufacturer Packaging Automation.
Parkside manufactured samples and concept designs for Burton's Biscuits at its new APEX creative innovation suite, located in Normanton, UK.
Parkside specialises in lamination, laser, printing, thermal and sustainable solutions for the food, drink and tobacco packaging industries.
Image: The new Snap & Go pack for Burton's Biscuits' Cadbury Chocolate Fingers range. Photo: courtesy of Parkside.