Nestlé Waters UK has announced that its natural mineral water brand Buxton has joined the ‘Scan|Recycle|Reward’ digital deposit return scheme (DDRS) trial in Powys, South Wales.

This effort will last for a period of 12 weeks, starting from 13 July until 4 October of this year.

The trial is being led by the DDRS Alliance in collaboration with the Welsh government, Powys County Council, Wales-specific non-profit organisation WRAP Cymru, as well as the local retailers.

It aims to promote recycling habits among local residents and people working in Powys’ town of Brecon.

Each individual can claim a reward of 10p for recycling their used bottles via using their smartphones to scan the uniquely labelled drink containers, which include single Buxton bottles of all sizes.

The containers can be recycled at any kerbside collection point or through various return points located across the town.

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Greener Powys cabinet member and councillor Jackie Charlton said: “For every container scanned and recycled correctly, participants will have the choice to ‘cash in’ their reward or donate it to Brecon Food Bank and Wildlife Trust of South and West Wales, our two nominated local charities. 

“This trial will help us understand people’s preferred return options for recycling these drinks containers and help us learn more about recycling behaviour.

“This will be the first time anywhere in the world that a whole town will use this new technology and the findings will be analysed and shared with the rest of the UK, putting Brecon at the forefront of recycling innovation.”

Buxton said all its water bottles are made using 100% recycled polyethylene terephthalate, excluding its caps and labels.

Nestlé Waters UK corporate affairs and sustainability head Hayley Lloyd House said: “It is a great opportunity for us to understand how digital solutions may be incorporated into a deposit return scheme and how a digital recycling solution can engage with consumers regarding the bottle-to-bottle circular economy journey to help increase recycling rates further.”