Campbell has committed to move to 100% recyclable or industrially compostable designs and materials packaging by 2030.

The decision is part of the company’s larger commitment to reduce packaging waste by increasing circularity and avoiding materials to enter landfills.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company has adopted four goals to address all phases of the packaging lifecycle, from sourcing to end-of-life, including recycling or composting.

Under this commitment, Campbell aims to increase the use of post-consumer recycled content and incorporate 25% post-consumer recycled content into polyethylene terephthalate (PET) bottles by 2030.

It will also enhance recycling rates by standardising on-pack labelling including the How2Recycle label on 100% of packaging by 2022.

Additionally, the company will expand recycling availability and develop infrastructure to improve the collection and recycling of packaging.

Campbell Global Research and Development executive vice-president Craig Slavtcheff said: “Our new packaging commitments provide a roadmap to further reduce the environmental impact of our packaging over time and build upon our history of sustainability.”

Last year, Campbell’s V8 V-Fusion and V8 Blends multi-serve bottles switched from shrink sleeve labels to wrap labels to make municipal recycling processes easier.

The company’s Kettle Brand has also redesigned their chip bags, which reduced plastics by 43%.

It also aims to achieve inclusion of recycling instructions on 100% of packaging by 2022.

Headquartered in New Jersey, Campbell provides affordable snacks, soups and simple meals, and beverages.