The Canadian Food Inspection Agency (CFIA) has launched a public consultation on the proposed guidelines for “Product of Canada” and “Made in Canada” food labelling claims.

According to the Canadian Government, consumers look for Canadian content in the foods they buy using information provided on the labels of food products.

The proposed changes to labelling guidelines are expected to enable customers make informed purchasing decisions that match their personal preference.

The changes are also based on recommendations by Agriculture and Agri-Food Canada following a survey of the Canadian food industry.

The online public consultation opened on 27 May and will close by 23 June.

Canada Agriculture and Agri-Food Minister Marie-Claude Bibeau said: “Consumers want to know when their food has a significant amount of Canadian ingredients, so that they make informed decisions and support domestic food producers.

“Consumers want to know when their food has a significant amount of Canadian ingredients.”

“This initiative is an important part of our Food Policy for Canada, and the Buy Canadian Promotion campaign, which will promote the great foods produced by our world-class farmers across the country and build pride and confidence in our food system.”

In addition, the government expects that amending these guidelines would support its commitment to enhance business growth and trade, as well as support the $25m Buy Canadian Promotion campaign to promote Canadian agricultural products.

These guidelines will also promote compliance with the Food and Drug Act and Safe Food for Canadians Act that prohibit false and misleading claims.

‘Product of Canada’ claims can be used when the all major ingredients, processing and labour used to make the food product are Canadian.

‘Made in Canada’ means that the last substantial transformation of the product occurred in Canada, even if some ingredients are from other countries.