The new tube-shaped, easy-to-store, cost-efficient and freezer-ready packaging will be used to pack Cargill’s 'Our Certified' 1lb chubs.
It will be available across the US by January 2017.
Cargill Our Certified ground beef line brand manager Katie Blick-White said: “The new EZ Peel packaging is just one of the latest innovations in Cargill’s ground beef products.
“The traditional chub packaging has not been modified for a long time, so this is the first major change to the packaging in years. We’re listening to consumers and want to provide convenience for their home cooking experience, while also maintaining our reputation for delivering high quality, fresh, nutritious and flavourful meat.
“Limiting the need to handle raw ground beef also enhances the food safety aspect of meal preparation.”
In 2015, a Cargill survey showed that 57% of consumers wanted improved ground beef chub packaging that would allow them to open products without touching raw meat.
Flexible Packaging Association’s 2015 Brand Value Study revealed that 60% of consumers wanted ‘easy-to-open’ packaging.