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September 7, 2018updated 05 Nov 2018 3:08pm

Carlsberg unveils new sustainable packaging for multi-pack canned drinks

Denmark-based brewer Carlsberg has unveiled a new packaging solution for multi-pack canned drinks to help reduce plastic waste. 

Denmark-based brewer Carlsberg has unveiled a new packaging solution for multi-pack canned drinks to help reduce plastic waste.

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Known as Snap Pack, the new technology uses glue to hold cans together, which removes the need for plastic wrapping.

Carlsberg ‘s new technology is expected to help remove plastic waste globally by more than 1200t per year, which is the equivalent to around 60 million plastic bags. The packaging is said to be a world first for the beer industry and it will contribute to a 76% reduction in the amount of plastic used in multi-packs.

Carlsberg Group CEO Cees ’t Hart said: “It’s an important day for Carlsberg . We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change.

“We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change.”

“We always strive to improve and today’s launch clearly shows our ambition to follow in our founder’s footsteps towards a better tomorrow.

Carlsberg ‘s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”

The company has also implemented other innovative packaging concepts to improve recyclability and sustainability, including cradle-to-cradle certified silver ink on bottle labels, a new coating on refillable glass bottles that increases lifespan, and new caps that ensure beer tastes fresher for longer periods by removing oxygen.

The measures are part of the company’s sustainability goals to ensure a zero carbon footprint and zero water waste.

Carlsberg also formed a strategic alliance with Danish environmental organisation Plastic Change to jointly work on sustainable issues and to understand the impact on both the environment and the world’s natural resources.

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Free Report
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Is dissolvable packaging the future?

Dissolvable packaging is designed to replace conventional plastic bags, films, labels, and pouches. This end-of-life solution is non-toxic and leaves no trace of microplastics. Upstream innovation means this packaging 'designs out' the waste often associated with plastic bags, and also means consumers are not forced to deal with finding a solution to plastic waste. Use our Foresights report to understand the future of dissolvable packaging, and formulate winning strategies for the road ahead. This report covers:
  • Drawbacks and advantages to dissolvable packaging
  • Current industry applications
  • Consumer insight into priorities surrounding sustainability and packaging
  • The pathway and considerations for dissolvable packing in terms of mass adoption and commercialization
Read our full report to gather key insights that will better inform your decision making, and help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

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