UK-based technology and product design company Cambridge Design Partnership (CDP) has unveiled a new patient-friendly approach to pharmaceutical packaging with the introduction of a single-use medicine pouch.

Designed differently from traditional pharmaceutical packaging, the BeeBetter pouch is easy-to-use and enables the patient to push on the childproof mouthpiece, allowing it to pop-up for use.

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The design allows the patient to squeeze the pack and suck on the mouthpiece that dispenses the correct amount of medication.

“We decided to look at the problem from the child’s perspective and design packaging that is not only easy-to-use but also has a fun element.”

The pouch is packed with a spoonful of honey at the end in order to encourage the patient to finish the entire dose.

When a patient sucks on the mouthpiece, it breaks the frangible seal inside separating the honey at the bottom from the rest of the contents.

The new pack can be easily given to a child to hold and use, ensuring that they receive the exact amount of the medication.

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CDP drug delivery business development head Bastiaan de Leeuw said: “We wanted to challenge the misconception that children’s medicine needs to come out of a bottle and involve a measuring spoon or plastic syringe and an unpleasant experience for a child who is already not feeling great.

“So we decided to look at the problem from the child’s perspective and design packaging that is not only easy-to-use but also has a fun element.”

The design also facilitates elderly patients who find it difficult to handle traditional medicine bottles. The pack also helps patients with memory problems as it allows them to keep a track of each dose, as well as younger adults who can easily carry the pouch while travelling without the risk of leakage.