Clarins, a French company specialising in beauty products, is set to revolutionise its sample packaging with the introduction of a new sustainable flip-top closure system developed in partnership with Albéa Tubes.
Dubbed EcoLittle Top, the new solution is part of the EcoTop range and is designed to address the challenges of weight reduction and recyclability in the sector.
The new sample tube offers a 47% weight reduction on the complete tube, aligning with the corporate social responsibility (CSR) commitments of both Clarins and Albéa.
It incorporates 45% recycled material from Albéa’s PCR Max range.
This makes the packaging recyclable in high-density polyethylene (HDPE) streams while also reducing virgin plastic usage.
Clarins Packaging Design, Direct Purchasing & Launch Coordination director Philippe Briand said: “We view all our innovations through the prism of sustainability, so it was natural for us to turn to Albéa Tubes for our samples.
“EcoLittle Top will be used for most Clarins ranges (Skincare and Make-up), with very few exceptions. We’re proud of this innovation, which is another step towards a more responsible industry.”
The new solution is the outcome of two years of close collaboration between the companies.
Albéa sales director Isabelle Sery said: “Clarins’ and Albéa Tubes’ CSR commitments and premium quality requirements were at the heart of product development. EcoLittle Top is a further consolidation of our CSR roadmap.”
