UK-based shrink sleeve manufacturer Clondalkin Flexible Packaging Bury (formerly Chadwicks) has launched a shrink sleeve material containing post-consumer recycled content (PCR).

The PCR does not affect the quality of the finished product, so the film clarity, print quality and shrinkage properties are the same as those found in standard polyethylene terephthalate (PET) shrink sleeve film material.

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The new shrink sleeve technology has been developed by Clondalkin in collaboration with a major UK-based thermoplastic distributor. PCR helps reduce landfill waste, greenhouse gases and energy consumption.

“This is a significant breakthrough for the market.”

Clondalkin shrink sleeve technical manager Paul Mayall said: “The introduction of this new shrink sleeve material is an example of the company’s continued commitment to innovation and sustainable packaging solutions.

“Producing packaging with green attributes can be challenging with food and beverage contact applications as there are much stricter regulations, therefore this is a significant breakthrough for the market.

“As more and more brands become increasingly environmentally conscious, we have to look for innovative ways to develop our own packaging solutions to meet this demand.”

Clondalkin focuses on the development of coated and laminated waxed papers and foils, as well as pre-cut lids, polymer-based sheets, rolls, sleeves and bags for the food, dairy, beverage, personal care and household sectors.