US-based soft drinks brand Coca-Cola has developed a new packaging design for its Diet Coke beverage available in the Canadian market.

Launched as part of its ‘One of a Kind’ programme, the new packaging will offer unique and colourful designs.

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The limited edition range will include 500ml polyethylene terephthalate (PET), 355ml and 237ml variants, available while stocks last.

Coca-Cola also said that a selected number of patterns would be available on the 355ml and 222ml cans.

"The ‘One of a Kind’ campaign showcases the great taste of Diet Coke that Canadians know and love in a completely new way."

The company has used HP's Indigo digital printing technology to develop the new packaging.   

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Coca-Cola sparkling business unit vice-president Michael Samoszewski said: “The ‘One of a Kind’ campaign showcases the great taste of Diet Coke that Canadians know and love in a completely new way.

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“With millions of designs to choose from, Canadians will have fun finding that one Diet Coke bottle that truly reflects what makes them unique and ‘One of a Kind’.”

Coca-Cola is also collaborating with celebrity stylist Brad Goreski in order to launch the ‘One of a Kind’ programme.

With 6,300 employees in more than 50 facilities, Coca-Cola operates in all ten provinces in Canada.

Image: Coca Cola’s new Diet Coke for Canadians. Photo: courtesy of The Coca-Cola Company.