Coca-Cola Europe is introducing 25cl aluminium bottles featuring 100 different high-resolution photographs, as part of its ‘Taste The Feeling’ marketing campaign.
Being launched across Europe, the full-scale, high-definition photographs have been printed on bottles at Ardagh’s specialist plant in Beaurepaire, France.
Ardagh claimed that the images feature a range of activities, such as ice-skating with friends and a first date, that reflect key aspects of Coca-Cola’s brand.
Unveiled earlier in 2016, Taste the Feeling is said to be Coca Cola Europe’s attempt to unite its trademark brands under one campaign.
Following the campaign’s commencement, a Coca-Cola senior executive said: “We are reinforcing that Coca-Cola is for everybody. It is one brand with different variants, all of which share the same values and visual iconography.
“This is one of the most pleasing of the many recent projects that we have worked on with Coca-Cola Europe.”
“People want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and refreshment.”
Ardagh Group metal division sales director for aluminium packaging Marc Bettinger said: “This is one of the most pleasing of the many recent projects that we have worked on with Coca-Cola Europe.
“It is a perfect example of the impact that high-definition print on a metal surface makes to the bottle, and we are delighted once again to be playing our part in such an important progression of this iconic brand.”
Image: Coca-Cola Europe introduces bottles with high resolution images. Photo: courtesy of Ardagh.