Atlanta-based Coca-Cola will launch a 12.5oz bottle in the US in order to attract customers who are watching their weight and spending.

The new, smaller bottle joins the 16oz bottle introduced in 2010 as an alternative to the 20oz bottle.

The company imported the strategy from Mexico, where bottling partners began diversifying package sizes more than a decade ago to offer more price options in the wake of the 1994 peso devaluation and economic crisis.

Coca-Cola is sold in more than 30 packages in Mexico, ranging from 6.75oz to 3l.

The company also plans to bring in new customers with its 7.5oz cans, which were rolled out nationally last year and represent less than 5% of its sales mix.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.