Coca-Cola to redesign product packaging in Europe

4 March 2015 (Last Updated March 4th, 2015 18:30)

Coca-Cola is set to redesign the packaging of its flavours across Europe in order to give them all the same appearance.

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Coca-Cola is set to redesign the packaging of its flavours across Europe in order to give them all the same appearance.

The products to undergo packaging revamp include the original, Diet Coke, Coke Zero, Coca-Cola Cherry, Coca-Cola Vanilla, and Coke Life.

The revamped can or bottle will provide detailed description on the front about the ingredients.

The decision to redesign product packaging comes as the company aims to make its consumers understand the benefits of its portfolio and to inform them about the content of each of its products.

"We believe we can drive sustainable growth for our business in the UK in the years ahead."

Commenting on the packaging revamp, Coca-Cola said that the packaging transformation moves it to a one-brand strategy across the UK, Ireland, France, Belgium, the Nordics, Holland and Spain.

Besides introducing revamped packaging, Coca-Cola will present its lower and no sugar/calorie variants in the final frames of all its TV ads in the UK.

As reported in The Business Insider, Coca-Cola also intends to double its 2015 media investment in the low and no sugar/calorie products in comparison with 2014 as it aims to achieve 50% of its sales in the UK from its lower and no calorie products by 2020.

Coca-Cola UK & Ireland general manager Jon Woods was quoted by CampaignIndia as saying: "By focusing on building one brand and extending the appeal of the original Coca-Cola across our lower and no sugar variants, we believe we can drive sustainable growth for our business in the UK in the years ahead."


Image: The revamped can or bottle will provide detailed description on the front about the ingredients used in the product. Photo: courtesy of The Coca-Cola Company.