Beverage giant Cola-Cola is set to unveil a newly designed polar bear can as part of a marketing campaign aimed at protecting the animals and their habitat.

The can has been designed by San Francisco-based Turner Duckworth and will be white in colour, unlike Coke’s traditional red and white can.

The cans are expected to appear in stores from 1 November in the US and Canada.

Coca-Cola has partnered with the World Wildlife Foundation for the campaign.

Earlier this year, the company introduced themes including sunglasses and surfboards on its cans.