Australian horticultural company Costa Group is testing a new 100% recyclable paper bag for the season’s premium mandarins.
Costa partnered with NAVI Global creative directive Gilad Sadan on the development of the new paper bag.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The introduction of paper bags for mandarins comes following the success of similar packaging for Costa’s premium table grapes.
The mandarin packaging is said to be an evolution of the grape packaging and is the concept of Costa’s national sales and operations manager for Citrus Craig Greenhalgh.
Greenhalgh said: “There’s really interesting cross-pollination between the categories and we are using the learnings and applying them to different produce lines.”
“For the mandarins we had to find ways to seal the bag, which needed to be a set weight. From a consumer point of view there’s convenience of having the mandarins in a bag, but with no environmental impact.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“Keeping very close to global and local consumer trends we use new product launches to tune into what consumers are looking for and what’s important to them. We received written feedback from consumers congratulating us on our packaging sustainability journey.”
There is a possibility of testing the solution on other produce, including avocados, Sada said.
In October this year, Costa announced a pilot of using laser etching technology on hard-skinned fruit to remove the need for fruit stickers.
