UK-based design agency Coley Porter Bell (CPB) has designed the rebranded canned fish brand John West.
The new design moves away from the unnatural former colour palette and uses natural colours to better align the products with the sea.
Go deeper with GlobalData
The new palette utilises marine-themed greens and blues for the standard range and metallic silver and teal for the standard plus and black.
Dark green and silver have been used for the premium range and a shoal motif is used across the range, showing silhouettes of fish and fishing equipment.
In order to highlight the brand’s heritage in the canned fish category, CPB has incorporated the new strapline ‘Leading The Way Since 1857’.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
