Receive our newsletter – data, insights and analysis delivered to you
  1. News
March 14, 2018

Crown Europe invests in beverage packaging innovations

Crown Europe is investing in its UK-based Bevcan Graphics Studio facility, in a bid to enhance its customer service by focusing on beverage packaging innovations.

Crown Europe is investing in its UK-based Bevcan Graphics Studio facility, in a bid to enhance its customer service by focusing on beverage packaging innovations.

The company expects to use the investment to increase its products’ shelf appeal, convenience and sustainability.

Crown Bevcan Europe and Middle East Graphics general manager Ian Gannicott said: “Crown recognises that packaging is an essential element of brand identity, which is built on consistency, quality, innovation and graphical excellence.

“Our investments in the Graphics Studio were made with the customer front of mind, and from the results we have seen so far, we are confident that we focused efforts in the right places.”

Located in Leicester, the Bevcan facility has a new computer-to-plate (CTP) imaging technology, an eight-colour proofing machine complementing its already existing version, and additional improvements to its flat digital proofing capabilities.

“Our investments in the Graphics Studio were made with the customer front of mind, and we are confident that we focused efforts in the right places.”

In addition, Crown Europe’s graphics studio features a new exhibition area that offers detailed information on sustainability.

Content from our partners
GMP: The food sector’s golden rules (and how they will evolve)
Food fraud in the supply chain (and how to fix it)
Cutting-edge innovation in fish packaging

This area shows the benefits of metal packaging and decoration, providing guidance for the design of beverage cans, as well as delivering an overview of the cans and end-making processes.

Gannicott added: “Without exception, customers using the Graphics Studio facilities have commented on how productive the experience is and how valuable it has been to work through processes and project details in an engaging and educational manner.

“Each studio professional is highly trained in their respective fields, from proofing and reprographics to design and production.”

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU