Crown Europe is investing in its UK-based Bevcan Graphics Studio facility, in a bid to enhance its customer service by focusing on beverage packaging innovations.
The company expects to use the investment to increase its products’ shelf appeal, convenience and sustainability.
Crown Bevcan Europe and Middle East Graphics general manager Ian Gannicott said: “Crown recognises that packaging is an essential element of brand identity, which is built on consistency, quality, innovation and graphical excellence.
“Our investments in the Graphics Studio were made with the customer front of mind, and from the results we have seen so far, we are confident that we focused efforts in the right places.”
Located in Leicester, the Bevcan facility has a new computer-to-plate (CTP) imaging technology, an eight-colour proofing machine complementing its already existing version, and additional improvements to its flat digital proofing capabilities.
In addition, Crown Europe’s graphics studio features a new exhibition area that offers detailed information on sustainability.
This area shows the benefits of metal packaging and decoration, providing guidance for the design of beverage cans, as well as delivering an overview of the cans and end-making processes.
Gannicott added: “Without exception, customers using the Graphics Studio facilities have commented on how productive the experience is and how valuable it has been to work through processes and project details in an engaging and educational manner.
“Each studio professional is highly trained in their respective fields, from proofing and reprographics to design and production.”