Crown Holdings designs new beverage can for Guinness Brewery

23 August 2016 (Last Updated August 23rd, 2016 18:30)

US-based metal packaging provider Crown Holdings has designed a new limited edition packaging for Guinness Brewery’s Foreign Extra Stout brand of beverage.

US-based metal packaging provider Crown Holdings has designed a new limited edition packaging for Guinness Brewery’s Foreign Extra Stout brand of beverage.

Designed to celebrate Crown Holdings’ nearly 150-year presence in Singapore, the beverage is available in 330ml cans.

Foreign Extra Stout brand’s new packaging features a new version of the brand’s original label design developed by Singapore-based illustrator Ben Qwek.

The design also features typical Singaporean coffee shop sights and significant figures, such as Sir Stamford Raffles, placed against Guinness’ signature black background.

"We were able to work with Guinness to create a package that acknowledges the brand’s long history in the local Singapore market."

Crown Holdings Asia Pacific president Robert Bourque said: “Limited edition packaging offers a powerful marketing platform that brand owners can use to mark an important milestone, support a cause or create a tie-in to a larger campaign.

“Beverage cans are particularly well suited for promotional packaging due to the large billboard space available for messaging and imagery.

“In this case, we were able to work with Guinness to create a package that acknowledges the brand’s long history in the local Singapore market and injects some fun into the drinking experience.”

The company also said that the cans may be recycled numerous times without losing their physical properties.

In May, Crown Beverage Packaging North America designed a series of seven Coors Light Games Variable Print cans for the second annual Coors Light Games in Canada.


Image: Guinness Brewery’s new limited edition Foreign Extra Stout beverage. Photo: courtesy of Crown Holdings.