Crown Prince introduces sardines in eco-friendly pouch

17 October 2011 (Last Updated October 17th, 2011 03:30)

US-based canned seafood provider Crown Prince has introduced a new line of sardines packed in eco-friendly and easy-to-open pouch.

US-based canned seafood provider Crown Prince has introduced a new line of sardines packed in an eco-friendly and easy-to-open pouch.

Crown Prince president Dustan Hoffman said the packaging is designed to be lightweight.

The 3.53oz pouches reduce fuel consumption during transportation and lower carbon footprint of the product.

The sardines will be available in four different varieties, available in more than 2,800 Walmart stores in the US from 22 October.