UK-based packaging manufacturer Cullen Packaging has introduced Fibre Bottle, a sustainable alternative to plastic bottles and pouches for dry goods packaging.

Made entirely from natural matter, recycled cardboard and water, the packaging is biodegradable and compostable, compared with traditionally used plastic that remains in landfill for 200-1,000 years.

It is expected to allow brands producing goods such as vitamins, supplements, dry foods, homecare and horticultural products to divert 270 million single-use plastic bottles or pouches from shelves a year.

The Fibre Bottle is ready for commercial rollout, with Cullen Packaging manufacturing ‘hundreds of millions’ of moulded fibre bottles for the healthcare sector across 34 countries.

Cullen owner David MacDonald said: “While there are some great pilot and small-scale plastic-free bottle innovations, The Fibre Bottle by Cullen is the only one that can be produced affordably at a commercial scale.

“The fibre-based packaging market is £8.65bn ($10bn) per year and we’re already one of its most established, major players. And we can produce 270 million Fibre Bottles per year from today.

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“It’s not just bright innovation and smart design that will allow us to remove single-use plastic from shelves, but expert manufacturing at real scale and a cost that rivals or beats the alternatives. And that’s where Cullen is at already.”

A Plastic Planet co-founder Sian Sutherland said: “Cullen is a business that has the potential to eliminate billions of pieces of toxic, indestructible plastic and sees no limit to the positive impact they can drive.

“Ideas are a start, but implementation is everything. Cullen’s ability to scale rapidly and execute a big vision gives us hope that we can stop huge amounts of damage being done to the planet.”

Based in Glasgow, Cullen supplies moulded fibre and corrugate packaging for a range of applications and industries.

The company uses a closed-loop recycling system that reuses the waste from its corrugated manufacturing process to develop moulded-fibre products.