Germ protection brand Dettol has launched its limited-edition handwash bottle made from fully recycled plastic in India.
The 100% Post Consumer Resin (PCR) Dettol Handwash bottle is part of the company’s aim to address the plastic pollution problem which has accelerated due to the Covid-19 pandemic.
Dettol is sold by Reckitt Benckiser group of companies. It is available exclusively at Reliance Retail & Jio Mart in 200ml sized bottle for ₹99 ($1.35)
RB Health South Asia chief marketing officer Pankaj Duhan said: “The onset of the pandemic has raised many questions surrounding plastic waste. Being the leading health brand, we at Dettol, have partnered with our consumers in their journey to fight the spread of COVID-19 by propagating correct hygiene measures.
“With this launch Dettol’s protection from the 100 illness causing germs packed in 100% recycled packaging will not only protect your hands from germs but your environment too.
“This will provide environmentally conscious consumers an opportunity to give back to the environment, while getting their trusted Dettol germ protection.
“I am proud to say that Reliance Retail has joined hands with us as an exclusive partner to make the dream of bringing the new Dettol 100% recycled handwash bottle to your homes.”
Dettol will donate certain proceeds from the sale of every bottle to the ASSOCHAM foundation for plastic waste recycling.
By 2025, RB aims to make 100% plastic packaging to be for all products from reusable or recycled material.