Diageo equips Valleyfield facility with new canning line

5 May 2015 (Last Updated May 5th, 2015 18:30)

Alcohol beverage producer Diageo has equipped its Canadian facility in Valleyfield, Quebec, with a new canning line, investing approximately C$6.4m ($5.33m).

Diageo

Alcohol beverage producer Diageo has equipped its Canadian facility in Valleyfield, Quebec, with a new canning line, investing approximately C$6.4m ($5.33m).

Diageo Valleyfield Operations director Michel Charpentier said: "The popularity of the ready-to-drink segment is driving growth, particularly in Canada.

"Having the ability to produce cans in our own facility will enable us to meet the demand for ready-to-drink products more efficiently, and make it possible for innovations to go to market faster and more cost-effectively."

Construction on the line is currently underway and is expected to be completed later this year.

When operational, the line will can a range of Diageo's ready-to-drink products, such as Smirnoff Ice Slim Cans, Bevé, Jeremiah Weed flavours and yet-to-be-released innovations.

"This new line demonstrates our commitment to the long-term success of these brands and this format."

The products canned on the line will be available in Canada, and will increase the total annual volume at the site by half of a million cases annually, the company claims.

Diageo Canada president Jakob Ripshtein said: "Our ready-to-drink business continues to grow across all provinces, particularly with our Bevé and Smirnoff Ice brands.

"This new line demonstrates our commitment to the long-term success of these brands and this format."

Diageo acquired Valleyfield site in 2008, which distills and bottles a range of Diageo brands for sale in Canada and the US.

Diageo currently offers spirits, beer and wine products under various brands, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

The company's products are sold in more than 180 countries across the world.


Image: The company has invested around C$6.4m ($5.33m) in the new canning line. Photo: courtesy of Salvatore Vuono via freedigitalphotos.