DS Smith has designed a new packaging for Finland-based Silenta Group’s hearing protection products.

A new visual image for the packaging has already been developed by a DS Smith graphic designer, based at one of the company’s PackRight Centres.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The packaging features new graphics and a new colour palette, which improves the shelf presence of the product.

A corrugated board coloured with water soluble paints has also been included in the new packaging design to mark the recyclable and environmentally friendly nature of the packaging.

DS Smith representative Karri Koskela said: “Our in-house specialist graphic designer used a design plan which ensured that the correct colours were used at the production stage.

“This has resulted in an efficient, cost-effective and stand out solutions which delivers to the brief. The packaging is in line with Silenta Group’s sustainable aspirations and creates a more cohesive and consistent brand experience than before.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Silenta Group, which currently exports 80-90% of its products, required its new packaging to be flexible and suitable for different markets.

The company also sought inclusion of environmentally friendly materials in its packaging to ensure its sustainability credentials.

"We tasked DS Smith with finding a solution which was eye-catching, sustainable and compact but also that helped raise brand awareness and ultimately, increase sales."

Silenta Group R&D manager HeikkiKoponen said: “We tasked DS Smith with finding a solution which was eye-catching, sustainable and compact but also that helped raise brand awareness and ultimately, increase sales.

“Given that we operate across a number of industries, we had a lot to consider in order for the packaging to work effectively while making an impact.”

A range of manufacturing entities as well as armed forces and other consumers use hearing protectors from Silenta Group.

With the implementation of the new packaging design, the company has already seen a significant rise in brand awareness.

Image: Silenta Group’s new packaging design for hearing protectors. Photo: courtesy of DS Smith.

Packaging Gateway Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Packaging Gateway Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving packaging industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now